It is one of the classic automotive advertisements. The legendary ad man, Bill Bernbach, changed advertising overnight with his famous line; “Have you ever wondered how the man who drives the snowplough drives to the snowplough?”
The answer was the Volkswagen Beetle. A couple of headlights and a hut were all that featured in the ad. Low on content, maximum on impact.
Today, as our one and only Winter Olympic gold medallist, Amy Williams, arrives home in Blightly, we are told that she's heading straight for the car showrooms. She's had enough of traveling by bus. Okay, Amy, good call. But what should you drive?
Here's PetrolBlog's podium of gold, silver and bronze choices:
Surely the closest thing to hurtling down a mountain with little more than a tea tray beneath your body. However, it doesn't fit Bernbach's vision and maybe Amy would rather take something more comfortable on her days off? Also, maybe not so good for carrying kit. But it would be perfect for reliving those Olympic moments as Amy heads around the Bath ring road or nips across to Cribbs Causeway for some retail therapy.
[caption id="attachment_97" align="aligncenter" width="376"] The closest thing to a mountain and a tea tray?[/caption]
Audi RS6 Avant
One of the best means of motoring down to the Alps. Lots of grip, power and acres of space. If nothing else, surely it is only a matter of minutes before the Audi Press Office is on the phone offering Amy a car anyway?
[caption id="attachment_99" align="aligncenter" width="408"] Perfect trans-European express[/caption]
It sounds like it belongs on the mountains and is by all accounts, a top wagon. The Skoda Yeti might just be the closest vehicle to Bernbach's advertising dream? Practical, robust and reliable.
[caption id="attachment_98" align="aligncenter" width="408"] It can't be a Skoda, Yeti looks like one.[/caption]
PetrolBlog will be monitoring the story with interest. Rumours that Amy already has her heart set on a Daihatsu Cuore Avanzato TR-XX-R4 are, as yet, unfounded.