Advertising & Sponsorship
Petrolblog has been celebrating the weird, wonderful and overlooked side of motoring for longer than is probably sensible.
This is a website for people who notice a Renault Safrane in a supermarket car park, who still have opinions about Citroën ZXs, and who understand that an interesting car doesn’t necessarily have to be fast, valuable or desirable to the rest of the internet. It's also the home of the Shatchback.
It’s independent, deliberately niche and written for people who genuinely like cars.
That also means Petrolblog isn’t interested in filling every available space with advertising, sponsored posts or whatever the marketing industry is calling branded content this week. But if there’s a natural fit between Petrolblog, its readers and what you’re trying to promote, I’m always happy to have a conversation.
Advertising and partnerships
There are several ways to work with Petrolblog, including:
Sponsored articles, clearly identified as such
Longer-term brand partnerships and sponsorship
Product reviews
Social media activity
Event coverage and collaborations
Display advertising
The important bit is that anything appearing on Petrolblog needs to feel at home here. That could mean car care products, specialist insurance, books, events, tools, retro-inspired products, interesting automotive services or something so niche that you’re not entirely sure where else to advertise it.
Product reviews are honest. Sponsored content is clearly labelled. And I reserve the right to say no to anything that doesn’t feel right for Petrolblog or its readers.
Who is Petrolblog for?
Petrolblog attracts people with an enthusiasm for cars beyond the usual supercars, new-car launches and Nürburgring lap times.
The site has a particular fondness for forgotten cars, everyday classics, French tat, Japanese oddities, mildly hopeless project cars and the sort of vehicles most people stopped noticing 20 years ago. It's also the home of the A-Z of Petrolblog. Contain your excitement.
If your business speaks to the same kind of enthusiast, there’s a good chance we’ll get along. I’m particularly interested in hearing from independent companies, publishers, event organisers, specialists, makers and smaller automotive businesses doing something genuinely interesting.
Conversely, if the proposal involves casino links, crypto, generic SEO content, dubious financial products or an article entitled something like Ten Essential Car Hacks Every Driver Needs to Know, I can probably save us both some time.
Get in touch
If you’d like to discuss advertising, sponsorship, product reviews or another idea, drop me a line at majorgav [at] petrolblog.com.
Tell me a little about what you do and what you have in mind. If it feels like a good fit for Petrolblog, we can take it from there.
Affiliate links
Some Petrolblog articles include affiliate links, which means Pb may earn a small commission if you click and buy something. It doesn’t cost you anything extra, but it might just keep the baguette fund topped up and the coffee flowing. For instance, here’s a sample search for French estate cars on eBay.