Two days ago, Hyundai unveiled design renders of the new Aura Shatchback. It looks great, doesn’t it?
Hyundai used words such as ‘sportier’, ‘progressive’, ‘sensuous’, ‘desirability’, ‘modern’, ‘elegance’ and ‘unique’ to describe the Indian-market Aura. The kind of words that might tempt you into swiping right if you saw the Hyundai Aura on a Tinder profile.
The icing on the dating cake was this: the Hyundai Aura is a ‘Shimmering Sculpture of Sensuous Sportiness’.
Call off the search – the dating game is over. Lead us to this ‘Shimmering Sculpture of Sensuous Sportiness’ – we’ve found a Shatch match.
Only we haven’t. Because the actual Hyundai Aura is less shimmering and more simmering. The heat most certainly isn’t on.
HOT off the press.
— PetrolBlog (@PetrolBlog) December 19, 2019
It might have a bubbly personality, a warm heart and a generous nature, but the reality is so far removed from the promise, you’ll be swiping left faster than you can ask: “Does my bum look big in this?”
Sure, the Aura is relatively inoffensive – it’s hardly a Maruti Suzuki Dzire or a Peugeot 206 Sedan – but where’s the elegance, desirability and sportiness we were expecting?
Those rear lights smack of a late dash to Claire’s Accessories to grab some earrings ahead of a blind date at the Rose & Crown. They might have looked acceptable in the 90s, but in 2020 they look as dated as a Ginger Spice micro mini dress.
According to Autocar India, the Hyundai Aura will go on sale early next year and is “technically the next-generation of the equally unpleasant Hyundai Xcent in the Indian market”. PetrolBlog may have added a couple of words to that sentence.
What have we discovered here today, kids? Well, the Shatchback is showing no signs of going away, and if you come across Hyundai on a dating app, swipe left, turn off your phone, and stay at home with a good book. You know it makes sense.
Hat tip to Tom Wiltshire for the early warning.