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Whatever happened to the Talbot Matra Rancho?

Published by Gavin Big-Surname at 16th March 2010
Matra-Simca Rancho

It may not seem like it now, but the Matra Rancho was one of the most pioneering cars of the 20th century. No seriously, it was.

If at first glance the Rancho looks rather like a Simca 1100 on stilts with a glass box bolted to the rear end, that’s because it effectively is. Originally badged as a Simca, and later as a Talbot, the company took the 1100 pick-up, lengthened the chassis and produced a body made from polyester and glass fibre. OK, so even then, it was no looker and it had all the aerodynamics of Rik Waller wearing a chicken house, but it has a certain level of charm.

Exciting foreign sauce

When launched in 1977, the car was so far removed from the average workaday British saloon car that it was initially met with confusion. Let’s face it, the name Matra-Simca Rancho, (as it was originally called), doesn’t exactly roll off the tongue. Speaking of which, further confusion arose when many people believed that the Matra Rancho was an exciting new foreign sauce available at their local Berni steakhouse. The Range Rover never had such a problem.

Similarly, the Range Rover never had a problem in the off-road department. Unfortunately, although the Rancho looked rugged with its plastic skirts, high stance and additional lighting, the furthest this car could manage off-road would be mounting the pavement along the Kings Road. Additionally, the 1.4-litre, 80 bhp engine ensured that the Rancho wasn’t going to win a traffic light Grand Prix, even against the slowest of opponents. Oh, and did I mention, this was front-wheel drive only, so very much all show and no go.

Amazingly, some 58,000 Ranchos were sold until production stopped in 1984. During that time, special editions were released, including the Grand Raid, which had a roof mounted spare wheel and winch. This latter addition is a little surprising. Imagine the look of horror on the face of the Land Rover Series III owner as a Rancho turns up to rescue him from a gully or crevice. The Landy’s owner would be packing his holdall and hiking back to the nearest pub within minutes.

Matra-Simca Rancho PETROLBLOG

It is unclear how many Ranchos are left on Britain’s roads today. Like the Matchbox Superkings model I had when I still wore shorts, many have disintegrated into nothing. I have a hunch that many Ranchos can be found at the bottom of rivers and valleys across the nation when owners realised that their half-price Range Rover also had half the amount of talent.

But let’s not forget that the Rancho really did pave the way for the SUV sector and in many ways the MPV sector too. It may look like a Playmobil toy and probably had as much durability as one, but with an optional 7-seat configuration, it effectively opened up a market for the Espace.

It was Matra who designed the now familiar MPV which would have been badged as a Peugeot or Citroen had the PSA Group taken a punt on the “expensive and risky” design. Renault took up the baton and the rest is history. So when you’re sat behind an Espace on the way into the office tomorrow, spare a thought for the Rancho.

Finally, it is at this point that I normally trawl the archives for an original TV advertisement for the car in question. Alas, no ads have been forthcoming, so if you know of any, please let PetrolBlog know. In the meantime, I’ll leave you with this rather surreal video of PetrolBlog favourite, Johnny Mathis, taking his beloved Rancho on a tour of rural France whilst simultaneously checking to see if is headlights are still working. Thanks for the memories, Johnny.

Thanks to Marbru68 for the video.

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43 Comments

  1. James Clark says:
    16th March 2010 at 9:29 pm

    man, I had a toy one of these when I was about eight and was transfixed by them for ages (although I didn’t really know what they were). I thought they were some exotic, tough, foreign thing suited to Australian deserts and so on. Mind you, that didn’t stop me shooting it with an air rifle, of course.

    Reply
    • MajorGav says:
      16th March 2010 at 9:36 pm

      If you had the same as me, it was the Matchbox Superkings. The one with the ridiculously bouncy suspension. Much like the real thing. Allegedly.

      Reply
  2. Darren Leslie says:
    18th March 2010 at 9:24 am

    Since I also had a Matchbox version, I can only assume that they sold many more toy examples than the real thing.

    Reply
  3. David Milloy says:
    22nd September 2011 at 9:12 pm

    A small correction: Simca didn’t build the Rancho. They did, as you rightly point out, supply the chassis and running gear, but it was assembled at Matra’s Romorantin factory, where the M530, Bagheera, Murena, Espace (series 1 to 3) and Avantime were also built.

    A common misconception, which you’ve not made but is worth pointing out anyway, is that Simca (or, to be more accurate, Chrysler Europe) owned Matra. They didn’t. Rather, they were business partners from (I think) 1969 until Peugeot’s purchase of Chrysler Europe in 1978/9. After that, Peugeot-Talbot and Matra formed a joint venture company: Matra Automobile, which lasted a further three years.The Simca marque ceased to exist in 1980, hence the change of moniker from Matra-Simca to Talbot-Matra. Now I think of it, I’m pretty sure that the Rancho was, at least in some markets and for a short time, known simply as the Matra Rancho.

    None of the Rancho variants or special editions, which included the AS (a van version with no rear seats), the Midnight (black with red badging) or the X (which had a plusher interior) were ever sold in the UK. The Grand Raid – great name, don’t you think – was available with a limited;slip differential as an option: the wonderfully named ‘Antibog’. ,

    More interestingly, perhaps, a convertible version was available: the Rancho Decouvrable – also never marketed in the UK. The Decouvrable featured a canvas and perspex assembly that covered the whole rear section of the vehicle; the driver and front seat passenger were, alas, unable to enjoy al fresco motoring, as the Simca 1100 cab assembly remained in place.

    As for the styling, one of Matra’s senior executives, Phillipe Guedon, apparently stated around the time of the Rancho’s launch that one wouldn’t expect a pair of jeans to have the same cut as a pair of trousers one would wear to a formal dinner. Still, like it or not, the Rancho’s styling seems to have influenced the designer(s) of the original Land Rover Discovery. Thankfully, though, Land Rover weren’t persuaded to go down the FWD route as well.

    Reply
    • MajorGav says:
      22nd September 2011 at 9:23 pm

      Thanks for the clarification. I’ve amended the post to suit. Well, I removed two words.

      It has to be said, the convertible version is an object of pure joy. Just look at it: http://www.rootes-chrysler.co.uk/images/thecars/devrancho_02.jpg

      I’m loving the knowledge that you’re bringing to the comments section of PetrolBlog. With your experience and genuinely brilliant observations, I think you should have a regular column!

      Reply
      • David Milloy says:
        22nd September 2011 at 11:57 pm

        There is a lovingly cared for Rancho Decouvrable in the Southampton area. The chap that owns it also owns an equally nice Rancho that he’s uprated to Grand Raid spec, including Antibog. I’ll see if I can find some photos of it.

        Thanks for the comments. I’m really enjoying this site – just wish I’d found it sooner. It would be a pleasure to contribute a column to it.

        Reply
        • MajorGav says:
          23rd September 2011 at 8:22 am

          Two Ranchos? In Southampton? I must track them down! 😉

          Glad you like the site. With no promotional budget, it takes time for people to find it. Can’t believe it has been going since Feb 2010 now! Drop me a line via email if you like, it would be good to sort out a regular feature. I have a feeling you have some PetrolBlog-friendly content up your sleeve!

          Reply
  4. A. Arnold says:
    6th June 2012 at 7:27 pm

    I loved my Rancho, which I had during the 80s – a fantastic car for a family of 5, + dog, and for camping holidays………haven’t seen one for ever!

    Reply
    • Gavin Braithwaite-Smith says:
      6th June 2012 at 7:31 pm

      Join the club. Seeing one these days is an event in itself!

      Reply
  5. Barney Latham says:
    20th September 2012 at 9:47 pm

    I learnt to drive in one. I was trying to remember what it was having forgotten the name. Took ages and eventually found it thank to your site. Thank you.

    Reply
    • Gavin Braithwaite-Smith says:
      20th September 2012 at 9:49 pm

      No problem!

      What an epic car to learn to drive in! You weren’t tempted to buy one were you?

      Reply
  6. Roy says:
    25th October 2012 at 12:18 pm

    A quick search would have told you there is a Matra club in the U.K. We have been around since 1983. Clive is the owner of the two Rancho in the Southampton area, and has been a club member and our President for years. We have a number of good Rancho in the club, and three were at our last meeting in the Cheltenham area on the 7th October. Clive’s Rancho have appeared in a number of the Classic Car magazines over the years, and one or two fairly recently. The Decouvrable is about to appear in another article soon as they have just done the photo shoot.

    Reply
  7. Roy says:
    25th October 2012 at 12:22 pm

    Oh one thing I forgot, it was the Rancho 35th anniversary earlier this year and they had a large meeting in Romorantin, France, the home of Matra Automobiles (now closed unfortunately) where there was a huge gathering of Rancho.

    Reply
  8. dave says:
    11th December 2012 at 7:36 pm

    i saw one of these today in Aylesbury Bucks, Was only thinking to myself when was the last time i saw one of those?

    Reply
    • Gavin Braithwaite-Smith says:
      11th December 2012 at 8:47 pm

      Now THAT’S something I’d liked to have seen. What kind of condition was it in?

      Reply
  9. wendell sowerby says:
    3rd March 2013 at 12:20 pm

    hi gavin i have one ive hade 3 and have salvaged parts to make a decent one .the one ive gotis a 1981 chassis did a lot of welding replaced bonnet wings doors tailgate all outer trim lights new interior i had parts off other 2 i had stripped still got all spare parts full set of glass seats doors interiors dash clocks loads of other bits. full respray in red .
    after100 s of hours restoration in june 2000 took it for mot .guess what it passed mission accomplished . put it in garage looking forward to get it on road i needed some joy after 2 years of getting it to this stage . it never happened its been stored 13 years i have no idea how many left in uk now 5years ago read in a classic car mag 9 were currently on the road i think the wont be that many now i dont think ill get it on road now must sell its too good to scrap might see what its worth so gavin one day u just might see one again
    regards mr wendell

    Reply
  10. Roger Spriggs says:
    17th August 2013 at 6:53 pm

    Hi I am an owner of a red Talbot Matra Rancho still use regularly
    bought it in 1978 has been a great family car, love it
    Roger Spriggs

    Reply
    • Gavin Braithwaite-Smith says:
      17th August 2013 at 7:02 pm

      Wow! You bought it in 1978 and still have it? That’s amazing.

      Any pics of the said beast?

      Reply
  11. Adam says:
    9th September 2013 at 4:21 pm

    Fantastic, I was just thinking about my fathers Matra Rancho, and then found this. I have very fond memories of them, we went on a static caravan holiday near Alicante, drove all the way down from Newcastle. Remember getting within a few miles of the campsite and we were nearly out of fuel when my dad found a tiny rural petrol station to fill up at, we then got about two miles down the road and the car started playing up, coughing and popping eventually we got to the site, where my dad took off the carb and cleaned out a load of dirt, and then drained the tank, which was dirty as well, the station had sold us petrol flavoured mud!
    Our car was almost identical to the one at the top of this article, but had Talbot Matra on the bonnet,and lights each side of the windscreen, it’s Registration was VRG 39T and was last seen in Sunderland in the late 80’s.

    Reply
    • Gavin Braithwaite-Smith says:
      10th September 2013 at 4:40 am

      I just love stories like this. It’s the kind of stuff which makes PetrolBlog what it is.

      To be fair, a trip from Newcastle to Alicante would have been a stern test for many cars, especially back then. And to think it was only a tank of dodgy fuel that led to its breakdown…

      As for the lights – yep, I remember the roof-mounted spotlights. I think my Matchbox Superkings model had them fitted!

      Reply
  12. Chris says:
    8th March 2014 at 6:24 pm

    To see my two Talbot Matra rancho Decouvrable and Talbot Matra Rancho Grand Raid:
    http://www.flickr.com/photos/rancho_decouvrable/9235598531/

    Reply
    • Gavin Braithwaite-Smith says:
      11th March 2014 at 1:54 pm

      Oh wow. That’s the single most impressive photo I’ve seen on the internet this year.

      Not one, but two Ranchos. How long have you owned them?

      Reply
      • Chris says:
        11th March 2014 at 9:07 pm

        Hi Garvin,

        I own the cars now 2 years. But it took me 5 years of finding them.
        The Decouvrable is brand new and never restored. The Grand Raid is compleet restored and is snow and rain proof.

        Reply
        • Andy says:
          12th April 2014 at 12:17 am

          Glad to see some of these old birds are still on the road. I had one (7 seater) in approx. 1990. Kids used to love the rear facing seats. I loved the comfy armchair front seats. I recall a trip to Yarmouth from Bradford with me, wife, 5 kids, fortnight’s luggage and a dinghy on the chunky carrier/rack above the cabin. Unfortunately sold it when I got a Peugeot 309 company car!! I keep looking whistfully on ebay to see if one comes up but I fear it will be a long forlorn search.
          Got to say we all loved our Talbot Matra Rancho. Will not hear a bad word said about them (whether true or not!)

          Reply
  13. Craig says:
    12th June 2014 at 12:53 pm

    The Matra rancho was essentially a pile of shit but as a concept it was years ahead of its time. I would love to see a new and improved version of this car on the road and would probably buy one

    Reply
  14. Chris says:
    25th June 2014 at 9:25 am

    If you want to see some more detail photo’s of a Talbot Rancho Decouvrable and a Talbot Rancho Grand Raid:
    https://www.flickr.com/photos/rancho_decouvrable

    Reply
    • Gavin Braithwaite-Smith says:
      2nd July 2014 at 4:48 pm

      Superb.

      Those wheels – awesome!

      Reply
  15. Dave says:
    2nd July 2014 at 2:22 pm

    I worked in the ambulance service in the 80s. Just after the blizzards in 1982 our fleet manager was told to buy some 4x4s. He got a land Rover for the ambulance service (good but not enough). He got a fleet of Fiat Panda 4x4s for the district nurses which worked well (good). He also got a Rancho for the ambulance service as a response vehicle (fail). It only lasted a few years before being sold off having only been used as staff transport. It looked odd but good in ambulance markings but was as much use as a chocolate teapot!

    Reply
    • Gavin Braithwaite-Smith says:
      2nd July 2014 at 4:39 pm

      Heh. As you’d expect, I just Googled “Talbot Rancho ambulance”. Sadly, this was the closest thing I could find:

      http://thumbs3.ebaystatic.com/d/l225/m/mFeZmzlEGPPjj0KOQyYuy4Q.jpg

      Bet it looked amazing.

      As for the Panda 4×4 – superb!

      Reply
  16. Andy says:
    3rd October 2014 at 5:20 am

    Well I still have a Talbot Rancho, it was purchased for a specific reason and that was that I could fit my wife’s wheelchair in the back quite easily. I last used it some 18 or so years ago. When my Dad passed away I put it in his old garage and there it has stood ever since. It does look sorry for itself with four flat tyres holes in the wings and the door tops and god knows where else. Fortunately these days my wife no longer requires the wheelchair. At the time I put it in the garage I said to my wife and my Mum “this will be a classic one day” and heho it looks like that day is here. I am now thinking about restoration, but where do you start? I have been given a qoute to sell the registration number for five hundred quid! so where do i go from here? I don’t know! maybe if someone was interested in buying it, it may well just go, as I have a disability myself (not just for owning a Rancho I may add) it would be a big undertaking to restore it myself …… I will post more as time goes by if anyone is interested ……

    Reply
  17. John Dally says:
    22nd November 2014 at 9:14 pm

    Many years ago i was into talbots and simca,s, I had the simca 1000 rear engine, the simca 1100 and the 1204 that had twin carbs and fancy wheels, 1501 car and the 1501 estate with the table in the back, you sat on the back tail door that folded down as a seat, then i moved on to the rancho,s, and had 3 rancho, 1 on the road that one had the extra seat fitted in the back and 2 scrap ones for spare, i fitted a 1.6 engine in mine from a later alpine,and the dash out of one to have the revcounter and oil/battrey gauge, with my dad,s help ( he was a welder ) we fitted a auto gear box in it as well, we used one of the scrapped one,s as a test bed first, with a fare bit of work to the left hand chassie.it fitted, wish i still had it now.
    Regards John

    Reply
  18. rob says:
    1st March 2015 at 9:19 pm

    My uncle bought one in the early 80’s to replace his Chrysler Alpine. I recall that he saw one during the London Marathon and liked the look of them. It was brown – later rust coloured. I think it went completely rotten on the underside after only several years. Also recall that the add on headlamps were prone to rust. The rattly engine made a racket but was very durable. Does anyone recall an obscure tv serial that was on during the daytime in the early 80’s where I believe a yellow Rancho was driven by one of the lead characters. Cannot recall the name of the programme or locate it online. I am not sure that my uncles Rancho had the AntiBog or not – was this some type of portable toilet that attached to the rear tailgate (?) ; >

    Reply
  19. Jon says:
    24th August 2015 at 4:28 pm

    I remember having a Matchbox model of a Rancho which was always a favourite in my box of toy cars due to its bouncy suspension. It performed better than most on a car track, doing jumps etc.

    Reply
  20. Tropi says:
    25th April 2016 at 11:07 am

    This is driving me crazy. My memory of this Matra Simca vehicle is very very clearly that it was called a Ranchero, not Rancho. The majority of my Google searches do seem to use the Rancho name, but there are still plenty saying Ranchero. So, if I am crazy, at least I am not the only one! So far, none of my searching has found any mention of this name contradiction. Can anyone here clear up the confusion on this, please?

    Reply
  21. Peter says:
    27th June 2016 at 5:16 pm

    Sad to tell you that it was called the Rancho and not Ranchero. Nice to know the for runner of the Discovery is still talked about. The similarity to the Landrover Disaco is quite amazing, I’m surprised someone didn’t shout Foul!

    Reply
  22. Susan cooper says:
    11th July 2016 at 5:54 pm

    The Rancho was my first car after I pasted my test iin 1981 it was a fan car. Thought I was the bees knees ha ha . great times.

    Reply
    • Gavin Big-Surname says:
      13th July 2016 at 6:47 pm

      As first cars go, that’s rather epic.

      Reply
  23. Simon says:
    24th August 2018 at 5:34 pm

    My Father bought a brand new Rancho and it became my first car and I had so much fun in it great memories for a car that was pretty useless really – the 7 seats were a bonus as I ferried all my friends to the pub.

    I will post pictures of it soon.

    Would love to see it soon if its still alive reg DNY 197V

    Reply
  24. A Very Private Gentleman says:
    7th November 2018 at 8:11 am

    Nobody’s mentioned the updated modern concept version of around “1997 to 1999 I saw it with my wife (and sons who were then three years old) London motor show, it had some type of a jet ski attachment mock up with it, It was near to the Jurassic park display of the new Mercedes G wagon in the film. I remember it was marketed in metallic gold orange paint.
    I was blown away by the looks of the new retro model but it never saw fruition. I see resemblances of this car with the new Dacia Duster Mark 2.
    Its such a shame that we cant have a vehicle like this on sale today with so many car snobs about.
    Jack Hadleigh.

    Reply
  25. Richard Harvey says:
    10th November 2018 at 7:23 pm

    Had a Rancho BKK 144 T.. Wife says it needed bottomless pockets but would give my eye teeth to have one. Would like to load my picture of it.Alos have about 15 models .Some Corgi ,

    Reply
    • Gavin Big-Surname says:
      23rd November 2018 at 6:12 pm

      Hi Richard. You could send your photos to gavin [at] petrolblog.com, if you like. Thanks.

      Reply
  26. Ken Senior says:
    6th February 2019 at 12:04 pm

    There was a metallic green one parked on the side of the road on an episode of Minder the other day.I’d forgotten all about them until then!

    Reply
  27. David Cooper says:
    22nd June 2022 at 12:13 pm

    Matra also offered the Espace to Ford I understand, who also turned it down. Both Peaugot/Citroen and Ford were very smug about this when 7 Espaces were sold in the U.K. in its first year. The rest is history.

    Reply

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