Half a Shatchback: Half the horror?

How do you solve a problem like a Shatchback? Simple, you grab a circular saw and cut the thing in half. No more Shatchback.

That’s exactly what Scottish car dealer Peter Vardy has done to promote its half price cars campaign. Being a Vauxhall dealer, they’ve naturally resisted the temptation to use a Nova or an Astra and have instead opted for a Ford Focus. Not just any old Focus either, but the Ghia. Very posh.

Normally PetrolBlog wouldn’t condone such antics, but in the case of a Shatchback we’re happy to let it pass. In fact, we’d like to offer the good people of Peter Vardy a Hobnob in recognition of their services to petrolheads.

Peter Vardy's half Shatchback - Ford Focus Ghia
Only half the horror remains

Only two questions remain. Firstly, why did they choose to use the hideous back end to promote their offer? Secondly, what’s happened to the front end? I have vision’s of it being mounted above the Chairman’s fireplace in the same way a hunter may mount a deer’s head. This idea could catch on. In fact, PetrolBlog encourages dealers across the land to take part in this innovative and unique marketing campaign.

Judging by their website, it strikes me that the Peter Vardy team enjoy what they do. Visit their site at www.petervardy.com.

Hat tip to @antonyingram for bringing this to PetrolBlog’s attention. Don’t forget your photos for the Shatchback 2013 Calendar – see here for details. I’m thinking that Peter Vardy’s effort is a definite candidate now. What do you think?

Remember kids, you can sleep well tonight knowing that one less Shatchback is out there roaming the streets. Don’t have nightmares.

Image courtesy of @PeterVardy.

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ABOUT AUTHOR
Gavin Big-Surname
The chief waffler and founder of PetrolBlog in 2010. Has a rather unhealthy obsession with cars from the 80s and 90s, and is on a one-man mission to collect the cars nobody else wants. Also likes tea and Hobnobs.

11 comments

  1. June 1, 2012
    Simon Hingston

    Good spot. Little tasteless in front of a Motability sign?

    Reply
  2. June 1, 2012
    Joseph

    I know where this dealer is – it’s in Airbles Rd, Motherwell. During the scrappage scheme, they put an old Corsa in a skip. Best place for it!

    Reply
    • June 1, 2012
      Gavin Braithwaite-Smith

      Strikes me that they have a sense of humour there!

      Reply
  3. June 1, 2012
    Rvinyl

    That poor Ford! I definintely wouldn’t use the beat-up back end of a Ghia with donuts for back tires as an advertisement but I hope it works for them. It’s a good gag nonetheless.

    Reply
    • June 1, 2012
      Gavin Braithwaite-Smith

      It works for me – one less Shatchback!

      Reply
      • June 1, 2012
        Rvinyl

        Haha…you got me there!

        Reply
  4. June 1, 2012
    Joseph

    I wonder if they will use the ad line: “Vauxhall cuts Ford sales in half”.

    Reply
    • June 1, 2012
      Gavin Braithwaite-Smith

      Ha! I love it. 😉

      Reply
  5. June 5, 2012
    chrischasescars

    Is that really a shatchback? Isn’t that just a Focus sedan/saloon?

    Reply
    • June 6, 2012
      Gavin Braithwaite-Smith

      Absolutely is! Featured in the first episode I do believe.

      Granted, it isn’t the worst offender, but it remains offensive! 😉

      Reply
  6. February 2, 2013
    meetzorp

    A bit late to the party, but this is what we Yanks get up to when the weather’s crap and we’re out of beer.

    http://www.flickr.com/photos/ornery_chick/8085211235/in/set-72157631715762018

    Reply

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